"Emotions That Influence Purchase Decisions And Their Electronic Processing "
نویسندگان
چکیده
منابع مشابه
Emotions That Influence Purchase Decisions and Their Electronic Processing
Recent studies have shown that most of our purchasing choices and decisions are the result of a careful analysis of the advantages and disadvantages and of affective and emotional aspects. Psychological literature recognizes that the emotional conditions are always present and influence every stage of decision-making in purchasing process. Consumers establish with company brands an overall emot...
متن کاملTim Vf Measuring Influence in Organizational Purchase Decisions* Organizational Purchase Decisions*
This paper reports findings bearing on the reliability of measures used in industrial marketing research surveys to identify the structure of buying groups. Results obtained in a pilot study of the purchase of lithographic plates by small printing firms revealed a lack of consensus about purchase influence between pairs of informants from the same organizations. Further, the ratings appear to d...
متن کاملExploring Factors That Influence Vehicle Purchase Decisions of Older Drivers: Where Does Safety Fit?
Vehicle design features that enhance safety can mitigate older driver frailty and declines in ability. We have investigated the older driver’s perception of vehicle safety and how this influences their vehicle purchase. Focus groups (n = 27) were conducted among drivers aged 70-90 in South-Western Ontario. Questions focused on participants’ perceptions of vehicle safety and design, the vehicle ...
متن کاملAgents that Rationalize their Decisions
This paper presents an intr{gluction to a theory of rationalization for autonomous agents covering three kinds of rationalization: goal-bas~xl, belief based, and assumption-based rationalization. Wc show that the COMINT model of decisioa making (Botclho & (’oelho 1996) enables us to approach rationalization in a rather natural fashion. Namely, it presents an automatic (as opposed to deliberativ...
متن کاملsimulation and design of electronic processing circuit for restaurants e-procurement system
the poor orientation of the restaurants toward the information technology has yet many unsolved issues in regards to the customers. one of these problems which lead the appeal list of later, and have a negative impact on the prestige of the restaurant is the case when the later does not respond on time to the customers’ needs, and which causes their dissatisfaction. this issue is really sensiti...
15 صفحه اولذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Annales Universitatis Apulensis Series Oeconomica
سال: 2009
ISSN: 1454-9409,2344-4975
DOI: 10.29302/oeconomica.2009.11.2.45